Ctrip.com acts as an agent in booking transactions for consumers online. It consolidates hotel accomodation and airline tickets in China. According to it's history, it is the only airline tickets consolidator in China with centralized reservation system and tickets fulfillment infrastructure covering all regions of China.
Features
Its website provides the following key functional online services: Hotel room reservations; airline tickets bookings; car rental services; secured payment systems and China travel guide and travel tips.
Hotel Search System
Focusing on Ctrip.com's hotel search system, the hotel search system with features like choosing the preferred hotels locations; dates; price ranges; hotel types; hotel ratings provide convenience and efficiency for consumers. And after consumers had submitted the reservations, a confirmation email will be sent to them. This insured the consumers from cases whereby hotel rooms have been reserved but the hotels are unable to provide available rooms.
Focusing on Ctrip.com's hotel search system, the hotel search system with features like choosing the preferred hotels locations; dates; price ranges; hotel types; hotel ratings provide convenience and efficiency for consumers. And after consumers had submitted the reservations, a confirmation email will be sent to them. This insured the consumers from cases whereby hotel rooms have been reserved but the hotels are unable to provide available rooms.
(Taken from http://english.ctrip.com/)
Moreover, the website also provided "Click here for live chat" online help whereby an internet chat icon will pop out for consumers to clarify their doubts immediately and directly.
(Taken from http://english.ctrip.com/)
Security payment and privacy system
The security payment and privacy system of any websites is a concern for the consumers in determining whether that particular website can be trusted.
In Ctrip.com, the users' private information is guaranteed to remain secured by trusted international service provider - Verisign. Moreover, creditcard numbers can only be transmitted to Ctrip if the browser supports Secure Socket Layer (SSL) encryption which prevents any form of data thef. Also, in order to protect foreign credit card users from international credit card fraud, Ctrip have specially hired people to handle for such payments.
The security payment and privacy system of any websites is a concern for the consumers in determining whether that particular website can be trusted.
In Ctrip.com, the users' private information is guaranteed to remain secured by trusted international service provider - Verisign. Moreover, creditcard numbers can only be transmitted to Ctrip if the browser supports Secure Socket Layer (SSL) encryption which prevents any form of data thef. Also, in order to protect foreign credit card users from international credit card fraud, Ctrip have specially hired people to handle for such payments.
Strengths
Ctrip.com does not only provide hotel reservations but also a number of travelling services for consumers. It is a one-stop website where consumers can settle all travelling troubles like accomodation and transportation problems. On the homepage of Ctrip.com, hotel promotions, holiday packages, and airline special give the user a quick glance at the price of their desired destination. The site provides very comprehensive and detailed information, constanly look after consumers' needs, introducing sales or cheap travel packages for consumers.
(Taken from http://english.ctrip.com/)
WeaknessBeing a one-stop website it is understandable that the site has to provide enough information for the consumers. However, the site should organize its information in a neater and clearer manner as the wordings of the site are all squeezed together (due to spacial constraints?) thus make reading a chore for users.
With the overflooding of advertisements which occupied most of the page area, it makes it even more confusing and tough for consumers to read. Next, as there is too much information to convey to the public the website had to set up many clickable icons for users to click and view. As a result, this may be too complicated for certain users who are not so computer literate.
(Taken from http://english.ctrip.com/)
Improvements
For Ctrip, one of its main weakness is that the impression it gives to the consumers is that the words are too small and wordy. The cutting down of advertisements on the page itself can provide more spaces or more relevant pictures for it to pass more and easy to undestand information to the consumers.
Moreover, though the website guaranteed the consumers' security payment and privacy, it would allow consumers to put more confidence in the website if it provides certain certificates on the security for them to verify.
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